Back to all workBeauty
Clean Beauty Brand Launch
UGC campaign for a clean skincare brand's hero product launch across TikTok and Meta.
Role: UGC Creator
The Approach
Developed a series of authentic, tutorial-style videos showing morning and evening routines. Created multiple hooks for A/B testing and delivered variations optimized for both organic and paid use.
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The Results
1.2M total views
views
2.4% click-through rate on ads
ctr
Contributed to sell-out of initial inventory
sales
Deliverables
- 8 UGC Videos
- 3 Hook Variations
- Whitelisting Rights
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