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DTC Brand Social Commerce

Building a social commerce strategy that drove significant revenue for a lifestyle brand.

Role: Creator & Commerce Strategist
Lauren lifestyle portrait showcasing authentic content

The Approach

Developed a comprehensive social commerce approach including TikTok Shop optimization, live shopping events, and product demo content designed to drive direct purchases.

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The Results

$75K+ in attributed revenue

revenue

5,000+ orders driven

orders

4.2x return on creator spend

roas

Deliverables

  • TikTok Shop Strategy
  • Live Shopping
  • Product Demos

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