About Lauren
UGC Creative Director & Strategist
Lauren Dauk is a UGC Creative Director & Strategist specializing in high-performing video content for beauty, lifestyle, and wellness brands.
Leveraging an innate understanding of consumer psychology and a founder's instinct for conversion, Lauren crafts authentic, engaging video assets that elevate brand messaging and drive measurable ROI.
Based in Nashville, TN, I work with brands nationwide to turn passive scrolling into active engagement and sales.
100+
Brand Partners
150K+
Social Followers
200+
Campaigns Completed
$75,000+
Revenue Generated
Philosophy
What I believe
The principles that guide how I approach every partnership and piece of content.
Authentic storytelling first
The best content doesn't feel like marketing. It feels like a genuine recommendation from a friend.
Consumer psychology
Understanding why people stop scrolling and what makes them click is the foundation of high-performing creative.
Founder's instinct
I approach content with a business mindset—focusing on conversion, retention, and brand equity.
Respect for the audience
Every piece of content should earn attention, not demand it. I never take the audience for granted.
Journey
How I got here
From marketing professional to full-time creator and strategist.
Started creating content
Began sharing lifestyle and travel content while working in digital marketing.
First brand partnerships
Landed initial brand deals and discovered the power of authentic creator content.
Expanded into social commerce
Helped build and scale a DTC brand's social commerce program.
Full-time creator
Transitioned to full-time content creation with a focus on travel and golf.
100+ brand partners
Reached milestone of working with over 100 brands across multiple verticals.
Strategy expansion
Added consulting and strategy services to help brands optimize their creator programs.
I'm both a creator and a strategist.
I know what it takes to make content feel natural in feed—but also to perform as paid media, UGC, or social commerce assets. That dual perspective means I'm thinking about your goals from concept to delivery, not just creating pretty content and hoping it works.
Let's work togetherFollow Along
Connect on social
Follow me for behind-the-scenes content, lifestyle moments, and golf adventures.
Ready to create content your audience will actually care about?
Let's talk about your next campaign, product launch, or brand partnership. I'd love to learn more about your goals and see if we're a fit.